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Social media companies like Instagram, X, or Reddit will now only have 3 hours to comply with government content removal requests. Today, we explain more.

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India Passes World's Toughest Social Media Rules

India is turning up the heat on social media companies. Starting February 20, 2026, platforms like Meta, YouTube, X, Instagram, TikTok, Snapchat, Reddit, and Twitch will have just three hours to remove unlawful content after being notified, a dramatic cut from the previous 36-hour window.

The government hasn’t explained why it shortened the timeline, but experts warn that meeting it will be nearly impossible. 

“This assumes no real-world constraints or legal considerations,” Akash Karmakar, a technology law partner in India, told Reuters.

India has a long history of aggressive online content regulation. Over the years, it has issued thousands of takedown orders. Meta alone removed more than 28,000 pieces of content in the first half of 2025 following government requests. The new rules continue this trend, giving authorities power to demand the removal of anything deemed illegal under Indian law, including content affecting national security or public order. The content removals have ranged from removing what the government determines as hate or offensive speech to censoring journalists in Kashmir.

Alongside the takedown rule, the government also revised its approach to AI content. The original plan would have required platforms to label 10 percent of AI-generated material. Now, the rules simply mandate that such content be “prominently labelled.”

Social media companies are uneasy. Some changes were introduced without consultation, and executives say the new three-hour window is unworkable. Yet India isn’t alone in pushing for faster content moderation. Around the world, from Europe to Brazil, governments are demanding that platforms take down harmful material more quickly. India’s experiment can inform global economies looking to reel in the influence of social media.

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Written by Yash Tibrewal. Edited by Shreyas Sinha.

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